Lead SEO
Nick is your lead local SEO strategist. He lives and breathes local SEO and has a passion for helping attorneys just like you. Contact us today to find out how Nick and his team can create a custom local SEO strategy for your law firm.
We start with a full audit of your Google Business Profile, identifying gaps, inconsistencies, and missed optimization opportunities. From category selection to attorney or law firm service descriptions, we ensure your firm’s profile is set up for maximum visibility and lead generation.
Your Name, Address, and Phone Number (NAP) must be consistent across the web. We analyze your business listings, correct inconsistencies, and ensure uniformity across directories to boost your local attorney or law firm's SEO rankings and trustworthiness in Google’s algorithm.
We assess your top local attorney or law firm competitors to see what’s working in your market. From keywords to client engagement, we develop a strategy that positions your law firm ahead of the competition in Google’s Local Pack and organic search results.
We optimize your GBP with relevant legal keywords, strategic service descriptions, and accurate categories. This helps your firm appear for the right searches, driving qualified traffic and high-intent leads directly to your practice.
Online reviews build trust and impact rankings. We monitor and respond professionally to client reviews, encouraging positive feedback and handling negative ones tactfully. Our review strategy strengthens your reputation and improves client acquisition.
Regular Google Posts keep your profile active and engaging. We create weekly updates on legal topics, case victories, and firm announcements—helping your firm stay relevant while boosting engagement and local SEO performance.
A well-maintained GBP includes high-quality visuals. We upload and optimize professional images of your office, team, and services. This increases click-through rates, improves user trust, and enhances overall visibility in Google Search and Maps.
Google regularly updates its algorithms, and your law firm needs to keep up. We fine-tune your business categories, services, and attributes each month, ensuring you appear for highly relevant local searches.
We monitor and maintain your business information across key legal directories, ensuring accuracy on Avvo, FindLaw, Justia, and more. Consistent citations strengthen your local search rankings and increase referral traffic to your website.
Each month, we provide a detailed report showing profile views, clicks, direction requests, call volume, and search queries. This transparency ensures you know exactly how your GBP is performing and how many potential clients are finding your firm.
We track high-performing keywords driving traffic to your GBP and compare them to competitors. Our insights help us refine your strategy, ensuring your firm ranks for the most valuable local search terms in your practice area.
We don’t just track impressions—we analyze real client actions. From phone calls to website visits and appointment requests, we measure what’s driving leads, allowing us to optimize for better conversion rates and more client inquiries.
We begin by gathering key details about your law firm’s practice areas, location, and target clients. Using our simple onboarding form, you'll provide the necessary information, and we’ll guide you through granting profile access so we can fully manage your GBP. This takes less than 10 minutes to complete.
Next, we conduct a comprehensive audit of your existing Google Business Profile. We analyze visibility, keyword rankings, category selection, and engagement metrics. Using our GBP Scorecard, we assess profile health and identify areas for improvement. If your law firm doesn’t have a GBP listing, we’ll set it up and handle verification for you.
After the audit, your dedicated profile manager will develop a custom optimization strategy. This includes refining your service categories, adding keyword-rich descriptions, updating images, and ensuring accuracy across all business details. The goal is to boost rankings, attract high-intent clients, and increase case inquiries.
Now, we take action. Our team updates and optimizes your GBP listing with accurate legal services, high-quality images, strategic keywords, and engagement tools. Throughout the process, we maintain clear communication, so you always know what’s happening with your profile. Once the optimization is complete, we notify you for review.
A well-optimized profile needs ongoing management. Each month, we:
✅ Publish weekly Google Posts with legal insights, firm updates, and FAQs
✅ Monitor and respond to client reviews to build credibility
✅ Update Q&A sections with commonly asked legal questions
✅ Report and remove spam listings that dilute your firm's visibility
✅ Track profile performance and make adjustments for better results
With consistent management and optimization, your law firm’s Google Business Profile will gain higher rankings in local search results, leading to increased website traffic, calls, and client consultations. Most firms begin seeing measurable improvements within 30 to 90 days.
Our team of SEO specialists understands the legal industry and how to position your law firm at the top of Google’s Local 3-Pack and Maps results. We craft data-driven strategies aligned with Google Business Profile (GBP) best practices, ensuring your firm ranks higher in local search results and attracts high-value clients.
A well-optimized website is essential for Google Business Profile rankings and Local SEO success. Our developers ensure your law firm’s website is fast, mobile-friendly, and structured for local search visibility. We implement technical SEO, schema markup, and location-based optimizations to improve your firm’s presence in Google’s Local Pack.
We offer a free pilot content package so you can see results before committing. Our team creates SEO-optimized, localized content that enhances your law firm’s visibility on Google Maps, Local 3-Pack, and search rankings. With geo-targeted practice area pages and blog content, we help drive more relevant traffic to your firm.
SEO is an ongoing process that requires continuous monitoring and adjustments. Our Google Business Profile optimization services ensure your firm’s listing remains up-to-date, engaging, and optimized for maximum local visibility. We track rankings, clicks, and client engagement, providing data-driven refinements to keep your law firm ranking high in Google’s Local Pack.
We offer exclusive SEO services to one law firm per geographic area, ensuring you get our full attention and strategic focus. This means we dedicate our efforts to making your firm the top-ranking attorney in your city on Google Maps, Google Business Profile, and Local Pack results, eliminating competition from within our client base.
We specialize in Attorney Local SEO and attorney Google Business Profile management, understanding the competitive landscape of legal marketing and the strict advertising regulations that come with it. From Google Business Profile optimization to legal industry link-building, our expertise ensures your law firm stands out in local search rankings, Google Maps, and Local Pack listings, driving more high-value clients to your firm.
These are the questions we get from you the most from clients just like you!
Let’s make it happen!
Attorney SEO Services was proudly started by Visionisto – an SEO agency with close to 20 years’ experience.
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